BFF (Blockchain For the Future) is an international blockchain forum in Dubai, dedicated to the research and promotion of blockchain technology, cryptocurrencies, and decentralized applications, gathering speakers, investors, and Web3 projects from around the world.

The identity is built on the core concept of connection — the way blocks link into a continuous chain, which also hints at the connections formed between the forum's participants.

This metaphor was developed primarily through 3D graphics, which became the main format for showing it: glass chain links and hexagonal blocks built on the structure of a blockchain, easily scaled across any medium — from a badge to a stage installation.

A full-cycle event identity was developed on this basis, covering tickets and badges, wayfinding and signage, large-format banners, and the on-site stage and scenography, along with a promotional website designed in the same visual language, where attendees explore the program and buy a ticket.