Qugo
Rebranding of the top 3 CIS services for interaction between businesses and freelancers
Industry
Finance & IT
Year
2025
Role
Full cycle
Qugo is a business platform for automating interactions with the self-employed, individuals, and sole proprietors.
The updated identity is based on the parallel between Qugo and a planetary satellite, which surrounds its older brother — business and its processes — with care and attention.
The updated identity is based on the parallel between Qugo and a planetary satellite, which surrounds its older brother — business and its processes — with care and attention.
The satellite metaphor was reflected in planetary 3D graphics, which became one of the system's key visual elements, emphasizing the company's customer-focused approach and attentiveness to the client's business.
A 70+ page brand book was developed for the company, containing guidelines for the use of key brand constants, including the logo, typography, color, iconography,
and 3D graphics.
and 3D graphics.
